Bulk Postcard Printing for Direct Mail Marketing Campaigns
Postcards are one of the most cost-effective and high-impact marketing tools available. Simple yet highly effective, postcards allow businesses to reach prospects and customers directly with concise, eye-catching messages. Whether used for promotions, reminders, announcements, or branding, postcards help you stay top of mind without breaking the budget.
Custom Postcard Printing to Promote Your Brand
Popular Postcard Sizes
Postcards come in a range of sizes to suit different campaign goals, mailing requirements, and design needs. Common sizes include:
- 4″ x 6″ – Standard postcard size, ideal for quick messages or promotions.
- 5″ x 7″ – A bit larger, offering more space for visuals and offers.
- 5.5″ x 8.5″ – Great for direct mail campaigns with bold graphics and calls to action.
- 6″ x 11″ – A jumbo postcard that stands out in the mailbox and grabs attention fast.
- Custom Sizes – Tailor your postcard dimensions to meet specific branding or postal needs.
Larger sizes tend to be more visible and impactful, while smaller ones are more budget-friendly for high-volume mailing.
How Businesses Use Postcards
Thousands of businesses across industries from retail and healthcare to real estate and education use postcards to communicate directly with customers. Postcards are ideal for:
- Promotions and sales offers
- Event invitations or reminders
- New product or service launches
- Appointment reminders
- Thank-you notes and follow-ups
- Seasonal greetings or holiday cards
Because postcards don’t require opening, your message gets seen instantly making them one of the fastest ways to deliver important information.
Postcards Deliver Real Results
Direct mail continues to perform well in today’s digital landscape. Research shows that direct mail postcards have a response rate of up to 9%, significantly higher than many email or digital ad campaigns. On average, 42% of recipients read or scan the postcards they receive and many keep them if they include a discount or exclusive offer.
Postcards also drive leads by prompting action, such as visiting a website, calling a number, or using a promo code.
Postcard Printing Options
With various customization options, your postcards can be as bold or refined as you want:
- Paper Stock: Choose from matte, glossy, or uncoated finishes in standard or premium weights.
- Color Options: Full-color on one or both sides; black and white for simplicity or budget savings.
- Coatings: Add UV coating or lamination for durability and shine.
- Die-Cuts & Foils: Custom shapes, metallic foils, or embossed logos for a unique, upscale touch.
Ready to Make Your Message Stand Out?
From design to delivery, we offer full-service postcard printing to help you create eye-catching mailers that drive results. Contact us today for a custom quote and expert support.